Why has it been so hard for individual investors, sometimes referred to as retail investors, to purchase IPOs?

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Investment banks that underwrite IPO’s have been eliminating their retail brokers along with their smaller customers for many years. Working with Retail Investors externally has proven to be very difficult and expensive for Investment Banks. Since there has not been a viable way, until now, to allocate shares to retail investors, most of the retail allocation for IPOs has been going to professional IPO flippers. These flippers will sell IPO shares within days or even minutes of the Offering going public, which causes downward pressure on the share price. ClickIPO has created a viable technology solution to allocate shares to retail investors that utilize a buy and hold strategy, eliminating flippers from the process.

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